Now I really think it's old and tired.
I just can't take them seriously as a hip, slick, cool or cutting edge product when they're slapping this thing on the trunk of their vehicles.
That and the fact that I've never gotten over the Taurus or the fact that they took a Jaguar, made it look like a Taurus and then expected people to pay for a Jaguar. Why would anyone want to pay for a Jaguar that looks like a Taurus? Why?
But back to the thing: Ford, if you want to convince me that you're a player, hire a marketing company and get a new logo! Come into the 21st century.